Direct mail ideas how to#
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Your direct mail fundraising campaign is a conversation between you and the donor. Create Storytelling Content for Direct Mail Letters Social – Direct contributors or members to your social media channels to foster community – which builds loyalty and results in more money raisedĤ.

Direct mail ideas upgrade#

Email – Maximize the individual and combined strengths of email and direct mail to reach expired members, upgrade current donors, or retarget website visitors.

Direct mail ideas code#

QR codes – Get supporters to your website or landing page in seconds with a quick scan of a QR code on your donation form or letter.The more channels that donors are exposed to, the more likely they are to trust your message, and then, to donate. Modern fundraising means multichannel, not just direct mail, email, or the web by themselves. Variable Data Printing (VDP) uses that data to improve both the response rate and donation amounts by using customized copy and images. Personalization lets you treat each donor as an individual based on what you know about them – their demographics, giving history, and more. Besides guiding your selection of an audience segment, it helps you decide what strategy to follow, depending on your budget and goals. Use Donor Data to Create a Customized Experienceĭata is the king of direct mail. Psychographic – if you have enough data to break down or match potential supporters by shared values and interestsĢ.

Behavioral – if you know who your best donors are by amount given or years as a contributor.Demographic – if you want to make appeals based on gender, age group, etc.Geographic – if your Non-Profit provides services within a specific region.They’re more likely to give based on how you write and structure your direct mail piece.Įxamples of segments that can be targeted: Your direct mail fundraising campaign should only be going to specific groups who have something in common. While you may have a broad mission with a wide appeal, that doesn’t mean you should send mass mailings either. We’ve already talked about how important it is to focus on your audience. Identify Specific Target Audiences for Direct Mail Direct mail may appear to be just ink on paper, but what you do with that ink and paper can make or break your campaign. Use facts to support those feelings.ħ Strategies for Non-Profit Direct Mail FundraisingĪ non-profit direct mail strategy should play to the strengths and possibilities of this channel.

Direct mail ideas how to#

Emotions – To drive action, consider how to tap the emotional pain (or pleasure) points of your target audience.

When reviewed a week later, test subjects showed a greater emotional response and memory for physical ads. A Temple University study found that paper ads engaged viewers longer than digital ads did.

Print – Research shows that haptics – the touch and feel of paper – gives donors a deeper understanding of, and engagement with, printed materials, such as ads.

When done cleverly or with an appeal to their mindsets, the right mail piece can motivate a donation. They’ve known mail as the giving channel for decades.Īt the same time, millennials and Generation Z are known to be big fans of direct mail.

Audience – Direct mail donors tend to be older and in prime giving years – think Baby Boomers and the Silent Generation and even Generation X.

So why is direct mail fundraising so powerful? 3 reasons: This finding comes from the most recent Blackbaud Institute Charitable Giving Report. In 2020, only 12.9% of fundraising came from online donations. “Direct mail with digital ads yields a 28% higher conversion rate”.“Direct mail motivated 36% more donors to give online in 2016 compared to previous year”.Despite the attention given to digital channels, direct mail fundraising is still the most effective way for non-profits to build support from the general public.Īccording to statistics from NonProfit Source: